There have been 10 billion appliance industry, the enterprise, while the hardware industry, with annual sales of Guoyi even a handful of enterprises, the industry’s only well-known trademarks in China – elegant with annual sales of no more than 3 million; It can be said that the Chinese hardware market is still in a rudderless era. In the hardware market, the marketing of conventional warfare, we can always see the night sky meteor flash, those moments of gorgeous enough to make our domestic business community to see hope for the way out – that is, marketing personalization.
Personality characteristics of China’s hardware market are as follows:
1, personal decoration is increasing, DIY only highlights the personality and taste
It is understood that before most of the house decoration decoration company please lump sum; can now own up to 54.3% the proportion of the decoration, which reflect the consumers, home decoration is not only floor tiles, a combination of wallpaper, but their personality, taste embodiment of family atmosphere and create the need of his own views.
2, non-professionals to grasp the purchase of building decoration materials, the right to speak
Because the decoration is a personal expenses, one of the largest expenditures, although the majority of consumers are an outsider, but showing a growing number of users (up to 91.2%) participate in and grasp the discourse of the right buying decision. Their purchase decision process, although it will make reference to other people’s views, but also according to their actual situation and the right products to determine the ultimate decision-making.
3 the surface is to look at the quality, in fact is to look at sensory
Consumers concerned about the focus of building materials products in the product quality (proportion 42.5%), the terms for such a professional, non-professionals, and others can only feel of the recommendation before choosing good quality products.
The second is the price (accounting for 27.3%), the face of consumers concerned about the price, in fact more concerned with cost-effective; each one under investigation, and both are not open around that price, in large and medium cities, not the lowest selling price of the most Good, but a seemingly good quality was good, the price value of products sell the best! In fact, their buying psychology is the same: they feel better quality and good value for money is their best option.
4, consumers do not care about the brand from the past to the present concern about the brand step by step
63% of consumers surveyed do not remember the brand of used hardware products, 28% of consumers believe there is no use of brand products. Consumers also far from the formation of consumer awareness of the brand, but with the pursuit of consumer tastes and individuals to participate in the decoration during the course of the concern about the quality and cost-effective, consumers do not care about the brand transition from the beginning to pay attention to brand building materials.
Integrated hardware market is characterized by the above, to account for hardware market, a place, grasp the customer’s individual needs is an inevitable trend.
I am a professional editor from China Suppliers, and my work is to promote a free online trade platform.
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